Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

First released in 2006 to celebrate New Balance's 100th anniversary, the 992 is back. And it looks better than ever.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

The New Balance 2002R "Thisisneverthat Downtown Run" brings together streetwear edge and everyday comfort. In this review, we ...

Coco Gauff's line with New Balance continues to expand.

As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.