Similar in size to the Lucid Air and Tesla Model S, this electric sedan lacks some of their capabilityThe Afeela 1 has 40 sensors for its high-tech electronics.By Benjamin PrestonWhat do you get

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.

Sony and Honda reveal pricing for Afeela electric vehicle starting at $89,900, featuring advanced entertainment systems and 300-mile range.

The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap. Afeel

Sony Honda Mobility Inc. (SHM) unveiled the Afeela 1 at CES 2025, marking the first model under the Afeela brand. Production will occur at an advanced facility in Ohio, with California sales expected in 2025 and initial deliveries projected for mid-2026.