The advert begins with Paddington snuggled up in bed (as all good bears should be the night before Christmas), and enjoying a rather indulgent dream concerning marmalade. But when a loud thud ...

Ten years ago (give or take a few odd days), a curious, marmalade-loving bear named Paddington ... bit insipid, but Paddington and Trump are the perfect, easily digestible images of moral balance.

Humans aren't the only ones who have Christmas lists ... a trip to meet the real life Paddington (well, sort of. It was his good buddy Ollie dressed up like the bear) and was positively thrilled.