(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, in a move that comes more than two years after Deepinder Goyal-led firm began using the new name internally.

As food delivery giant Zomato announced its decision to rebrand its parent company to Eternal Ltd., netizens flooded social media with memes and jokes, prompting the company to issue a clarification.

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.

In a move that has surprised many, the online food delivery platform, Zomato, has decided to change the name of its parent company ‘Zomato Limited’ to ‘Eternal Limited.’ In a letter to shareholders, Zomato boss Deepinder Goyal said that the company's board has approved the name change.