Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

Articles written by Stuti Jalan ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

Each June, the world’s most creative minds convene on the Côte d’Azur (French Riviera). At Cannes Lions International Festival of Creativity 2025, India again made its mark with resounding success.

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

In fact, in 2019, the streaming platform came up with a playlist called the ‘Tastebreakers’, with the goal of broadening users’ music horizons via genres and artists they didn’t typically explore.

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...