Streaming giant Netflix said it is increasing the cost of its plans in the U.S., including its cheaper, ad-supported option.

Netflix just had a record quarter of new subscriber growth, crossing the 300 million subscriber milestone once again. To celebrate the milestone, the company has announced yet another price hike on most of its plans in the U.

New year, new price hikes. Netflix revealed it's jacking up subscription prices in the U.S., Canada, Portugal, and Argentina — including the first increase of its ad-supported plan. Starting today, the cheapest Netflix plan will cost $7.99 per month, while the premium subscription with 4K streaming will set you back $24.99 a month.

Despite massive subscriber and revenue growth, the biggest streaming service is about to become more expensive.

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Consumers have been faced with numerous price hikes in recent years across major streaming services including Netflix and its competitors, including Disney’s apps and Warner Bros. Discovery’s Max.

Netflix will raise prices across a number of countries after adding nearly 19 million subscribers in the final months of 2024. The streaming firm said it will increase subscription costs in the US, Canada, Argentina and Portugal.

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Netflix is raising its prices in Canada. The streaming giant says the monthly cost of its cheapest offering – the standard plan with ads – is going up by $2 to $7.99 per month. The standard plan without ads will increase by $2.

Netflix ended 2024 on a high note, adding nearly 19 million subscribers amid its holiday slate of live sports, but that isn’t keeping it from raising subscription fees again. In a letter to shareholders Tuesday,

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