If New Glenn can continue to demonstrate its capabilities and (more crucially) its reliability, it has the potential to take some business that SpaceX would otherwise struggle to accommodate.

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.

John Glenn was "deeply touched" that Blue Origin named its first orbital-class rocket after him.