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The Verge on MSN · 8h

Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and VivaAerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real-time, per specific flights and times.

The Hill on MSN · 12h

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year’s end, President Glen Hauenstein said on an earnings call last week.

Money Talks News on MSN · 3h

Could Delta’s AI Pricing Make Flight Deals a Thing of the Past?

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for personalized or surveillance pricing could analyze everything from your web browsing activity to your income level and past purchase history.

8hon MSN

Delta Air Lines' AI determines airfares for some passengers

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

1don MSN

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers)

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

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