The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

According to a June 2025 Dentsu report, over 62% of large Indian advertisers are now testing at least one aspect of a hybrid ...

Brands like Bold Care, Vastrado, Veeba, Spinny and Pop UPI have found themselves back in the spotlight as old content ...

A day after several Pakistani celebrity social media accounts briefly became accessible in India, they were once again ...

In a candid conversation on the Good Life Podcast, he spoke about the rise of the creator economy, the promise and peril of AI and why credibility remains the media’s greatest currency ...

At its core, The Arc is built on the idea of mapping the 'arc of history' that defines how economies shift and industries are ...

Despite a slight deceleration from the 10.3% growth seen in 2024, search advertising will continue to command a robust 15% ...

The proposed changes include the deletion of key clauses (1.5 and 1.7) that earlier restricted cross-holdings between rating ...

Nissan has announced a key leadership transition in its India operations. The company has announced that Saurabh Vatsa, ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...

Social commerce unicorn Meesho has officially entered the IPO arena, filing a confidential Draft Red Herring Prospectus (DRHP ...

This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens ...