The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s ...

TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.