Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer.

Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about their ...

Most great politicians are marketers at heart, and Mamdani’s campaign was a marketing tour de force. For too many Democrats, ...

DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstakes, and an immersive digital ...

Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.

AI is being hyped as the magic tool to give small and medium size businesses a lift when it comes to competing with others, but a recent study of 750 SMBs suggests otherwise. Could it come down to ...

With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...