This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.

The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so auto marketers can develop more informed strategies that increase purchase consideration and new car sales.

Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a ...

Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those ...

Fragmentation, cross-platform viewing and attribution remain top of mind for many in the media and advertising realms. Media consumption patterns have changed, and new technology has opened the ...

Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast's share rising for a fourth straight month.

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and ...

For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is everything.

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. So what were the top smartphone apps and operating systems this year?

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with ...

According to Nielsen’s National Television Household Universe Estimates, there are 116.4 million TV homes in the U.S. prior to the start of the 2014-15 TV season. The number of homes represents an 0.5 ...