Over the past year, the hip-hop giants have thrown personal jabs at each other through several diss tracks, including “Not Like Us” and “Family Matters.”

Drake allegedly goes after his "enemies" in his new album, $ome $exy $ongs 4 U, released Friday (February 14). The Toronto rapper addressed his ongoing beef with both Kendrick Lamar and Joe Budden in the record,

Teasing the song throughout his set, Kendrick built anticipation before launching into the track that sent the entire Caesars Superdome through the roof. When arriving at the line referencing his nemesis Drake, he locked eyes with the camera and gave a diabolical smile, which has now become a meme.