The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

This was revealed in a report by TAM AdEx and RCS India, titled, ‘Tune-In for Advertising in Year 2024 on RADIO’. The report mentions that India’s radio ad volumes, compared to 2020, increased by 77% ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...