January saw the biggest fall in perceptions of retrospective business activity since the beginning of the pandemic, according ...

Young men and women are increasingly diverging in voting patterns, political views and along cultural lines, as research by ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Television audience measurement body Barb has collaborated with media advisory firm MediaSense and AI data cloud business Snowflake for a cloud-based system for storing, processing and distributing ...

Market research faces data quality challenges, but Bob Fawson argues that by addressing these, the sector can move from ...

Business-to-business and technology market research agency Sapio Research has created an AI platform to help turn ...

Artificial intelligence, data and customer insights platform QuMind has appointed Crispin Beale as non-executive chairman of ...

Out-of-home audience data body Route has appointed Ipsos and Adwanted to collect, process and output audience data for Great ...

Data collection firm Norstat has launched in Belgium and has appointed Romain Barbet as managing director at Norstat France & ...

Canadian market research company Leger has hired Jennifer McLeod Macey as senior vice-president, public affairs and appointed ...

Survey operations business OpinionRoute has acquired survey programming company Jibunu for an undisclosed amount.

Samsung is the best global brand for 2025, with Marks and Spencer (M&S) winning top spot in the UK, according to research ...