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Jan 9, 2025 · MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our …

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 …

The tech and automobile sectors, among others, have a perennial problem: the rate of depreciation. Why would someone buy the very latest cell phone or car when they know they …

Fully 33% of CMOs have their eyes locked on brand strategy, according to Gartner. Why? Because in the battleground of markets, a well-defined brand isn't just nice to have; it's your …

Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.

Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of …

Simply put, there are too many factors influencing customer behavior for you to waste time looking at the wrong businesses. Luckily, in this digital era, you can collect customer data through …

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions …

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a …